I had an ad agency friend that called a few years ago and said Tom, what do you know about Facebook? My first question, why? His answer was I have a client that wanted to build a site that had some Facebook qualities in it. So I did what any 40 year old would do. I called in the 22 in my office and said, "teach me Facebook."
If you are not on Facebook you might not realize that you can have a business as well as a personal profile. I know, you are saying why would I want to that.
Facebook is probably the social network that has the broadest audience and the most community functionality of any of the social media sites. Of course, you can find a large number of college students and many people in the 20 40 year old range. I'm friends with cat that lives at Penn State. However, the fastest growing demographic is the over 50 group.
There are several ways to interact with people on Facebook.
Individuals. Make sure that some people in your company are on Facebook as individuals. This is the best way to learn how people use Facebook. You should start by setting up a personal account, entering your information, and find some of your friends.
Company Page. Create a company page on Facebook. Do not create a personal profile on Facebook for your company. It looks weird and it is outside of what people expect to see on Facebook. A company page lets you provide information about your business along with an event calendar, video, photos, discussion board, and much more. People can then choose to become "fans" of your company. Become a fan of ezsolution at ezsolution.com/facebook
There are all sorts of tips on how to craft your profile and build your friends and fans. Please fill-out the form below to discuss the details of how EZSolution can help you on Facebook.
