Blogging

Blogging... Who has Time for this?

The 2 things that I hear business owners say about blogs is:
  1. Who has time to Blog?
  2. I want a blog on my site.

As a small business owner I understand that time is the biggest factor in maintaining a blog.

The fact is most businesses and web developers struggle with how to use a blog. Here's my thought...

The question I ask business owners who want to have a blog is... What do you want to put into the blog? In most cases they want to put content into it that should really be in another section of the website.

I have seen web developers use blogs for sections of the site that the business owner wanted to be able to control the content. This is an inappropriate use for a blog. The web developer would have been better off using a basic content management system (CMS) tool.

A good use for a blog is:

  • Articles
  • Newsletters
  • Press Releases

Here are some client examples:

Atwater Malick, LLC [View Blog]
They use a blog for their Financial Market Commentaries

HR Resolutions [View Blog]
They use a blog for press releases and announcements

Very few business owners have the time to maintain a blog. That is why it is so important to make sure that you are using a blog effectively.

If you would like more information about how to effective use a blog, please fill out the form below.


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