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OUR PHILOSOPHY
Design
The graphic design of your site is critical! Sharp graphics and good design principles will keep your Internet customer interested. Good copy motivates your customer to action. The website will be designed for your target audience. The site design will reflect your overall image. We will ask for your input on what you feel visually reflects your organization. We believe that the design of the site should be clean and professional and most importantly, visually fit into your overall marketing plan.
Speed
In traditional marketing and advertising speed is not an issue. But in Web Marketing, speed is as important as design. The average visitor will only wait 20 seconds for your web site to appear on the screen. If your site is slow to appear, potential customers will switch to view someone else's site instead of waiting for yours. We make sure that all of your pages load fast.
Navigation
This is a key point that is often overlooked by even large companies. Your site needs to be user friendly and your visitor needs to easily see what categories are available at all times. If your site appears to be a game of hide-and-go-seek, the joke is on you. Your site design will include a menu navigation bar on every page so the visitor can easily access designated pages of the site from his or her current page location. The site will be designed to avoid excessive scrolling on individual pages. Because of our strong background in E-commerce site development, where navigation makes the difference between turning a profit and losing money, we have developed a proven navigational knowledge base.
Content
Articulate your Unique Selling Proposition (USP) and turn your website into a sales machine. Your website content should be motivating and accurately reflect your business. The first step is to decide what you want visitors to know about your business. Then we develop a site map. With each page of the site you should answer the question... Why should I buy from YOU instead of your competitors, even if it costs me more?... If you don't know, then chances are your target market doesn't either! Marketing your Internet business, in some respects, is like opening a new location. If your customers or potential customers don't know you exist, they will not find you, and you will not have them as a customer. There are many ways to drive people to your site. Some of these include traditional advertising, search engine marketing, linking structures, creating your own email lists, and sending emails.
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EZSolution Corp. - 3002 Hempland Road - Lancaster, PA 17601
Phone: (717) 291-4689 - Fax: (717) 291-9434 - Email: info@ezsolution.com
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